| Services Business Targets Consulting Services helps you to make better
sales and marketing decisions.
You will gain the knowledge and confidence that your investment will help you
accomplish your business goals.
Who is my
ideal customer?
To answer this
question. It's likely that your new customers will have many of the characteristics of
your current ones. Together, online, we research the similarities the companies are in,
where they are located, or how big they are (in annual sales or number of employees, etc.)
Create
smaller, more targeted lists:
Example: The
8-digit SIC codes offer thousands more industry choices that the more common 4-digit
codes. These extra four digits can mean the difference between a large vague list of
restaurants, and a small focused list of Chinese Restaurants--saving you time and money by
preventing you from making calls and mailing to a lot of inappropriate companies.
Fine tune
your list:
Before settling on a
list you can examine the companies in it. Do they fit the profile of your best
customers? Are there enough of them, or too many? If the list isn't right,
change it, Include additional industries, change the geography, narrow the focus--whatever
is required. You can even check the companies in your list name by name, deleting
current customers, or anyone else that you don't consider a qualified prospect.
Be realistic
about the data:
It's frustrating to
see meticulously designed, thoroughly planned, expensive direct mail pieces returned by
the Postal Service for incorrect addresses, or watch your telemarketers waste time dialing
wrong numbers. However errors can occur even though respected data vendors are
used. Mailing list deliverability typically ranges from 80% to 95%.
Deliverability of any particular list will vary depending on Region and Industry. Vendor
warrants 80%.
Contact
prospects---again and again:
Once you license a
list, you can use as many times as you want for an entire year - at no extra charge. |