Products
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C. Contact Targeting
Products |
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You can use Contact
Targeting Products to add contact names other than the executive name included with the
MarketPlace base data. The additional Contact Targeting Products names come from
independent, industry-leading data suppliers.
Note: You must
license your list to see and use contact names in the, mailing labels, reports, or export
files. Since every company in your list might not have an additional contact name or
names, you have the option to include a company in your list even if there isn’t an
associated contact name, or limit your list to just those companies with an Contact
Targeting Products contact name.
For example, assume
you provide educational seminars for marketing professionals. You can use Contact
Targeting Products to add the names of marketing professionals and/or human resource
directors, that is, the people that decide to attend your seminar or offer it to their
employees. If you limit your list to companies where only these names are available, your
list will include fewer companies. However, if you want to market to as many companies as
possible in the hopes of gaining more attendees, you might want to include names where
possible and address a mailer with the appropriate title.
Also, because some
companies might have numerous contact names for a particular job function, such as Vice
President at a bank, you can also limit your list to include only a certain number of
names so you are not paying for extra data.
| ID |
Contact Databases |
Contents |
| C1 |
Librarian contacts |
Establishments
primarily engaged in providing library services, including the circulation of books and
other materials for reading, study, and reference. |
| C2 |
School Contacts |
Elementary and
secondary schools furnishing academic courses, ordinarily for kindergarten through grade
12. |
| C3 |
School District
Administrators |
Establishments
primarily engaged in offering educational courses and services, not elsewhere classified. |
| C4 |
Health care
Personnel |
This major group
includes establishments primarily engaged in furnishing medical, surgical, and other
health services to persons. |
| C5 |
Nursing Home
Personnel |
See also the SIC
code '8051-9900 Skilled nursing care facilities, nec', which contains records for which
detail at this level is not known. |
| C6 |
Corporate Executives |
Executive and
Managerial contacts which include all corporate executives by function. 80% of accuracy |
| C7 |
Purchasing Decision
Makers |
Job function
contacts in industries such as computers, construction, engineering, finance, R&D,
restaurants, and others. Identifies only those individuals who have the authority to make
purchasing decisions for their respective companies. 80% of accuracy |
| C8 |
Functional Decision
Makers |
Identify executives
that provide contacts for up to 40 different job functions per organization. They are
pre-qualified by the research department to ensure that they are the ultimate
decision-maker for their functional responsibility. Greater degree of deliverability. |
| C9 |
Human Resource
Executives |
Executives
responsible for training, personnel, and employee development in their organizations |
| C10 |
Manufacturing
Managers |
These key
individuals are responsible for purchasing products and services for manufacturing plants,
warehouses, and distribution centers in a wide range of industries. |
| C11 |
Manufacturing
Decision Makers |
Decision makers at
manufacturing sites throughout the U.S. These names are assigned standardized titles. |
| C12 |
Religion
Professionals |
Contact names from
various sources in churches and other religious institutions or professions. |
| C13 |
Information
Technology Specialists |
Business executives,
specialists, and professionals in a wide array of high technology industries,
organizations, professions, and interest groups. |
| C14 |
Lawyers |
Contact names from
various sources in law firms, courts, district attorneys offices, other legal institutions
or professions. |
| C15 |
Contact names for
web site administrators and webmasters at
companies with internet sites. |
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| C16 |
Retail |
Professional
education conference and seminar attendees, exhibitors, inquirers, speakers and
influential industry executives and professionals who need to keep abreast of information
in their field. |
| C17 |
Executives in Public
Affairs, Real Estate, IS,And Telecom. |
Which identify
people and companies by demographics, interest area, and specialty. |
| C18 |
Lawyers by legal
specialty. |
Lawyer’s
Masterfile group, which includes all legal contacts by title. |
| C19 |
Physicians by type
of practice and certification |
Includes
professional education conference and seminar attendees, exhibitors, inquirers, speakers
and influential industry executives and professionals who need to keep abreast of
information in their field |
| C20 |
Senior Technology
contact names |
Over 30 fields of
"need-to-know" information on US manufacturing locations. Data is compiled from
exclusive relationships with local, state and national agencies, |
| C21 |
Influential
Executive who are senior seminar participants. |
List of named
industry executives includes senior level decision-makers that have an active interest in
developing their specialist knowledge and use this information to assist with purchasing
products and services that advance their jobs and companies. |
| C22 |
Construction
Industry key decision makers andtheir use of computers. |
To enhance
professional decision-making and effectiveness |
| C23 |
Health Care Contacts
for Ambulance services, Senior centers, Medical laboratories. |
Business
Directories, Professional Directories, Government Indexes, Association Rosters, Federal
Licensing Boards, State Licensing Boards and Business Professional and Governmental Files.
These elements are often cross-indexed and appended to meet specialized needs. |
| C24 |
Bookstore contacts
in the Bookstore Industry. |
Contact names from
Education Data Services, a division of Mailings clearinghouse, in retail bookstore
establishments and industries. |
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